Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
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Amazons A9 Algorithm Key Metrics for Product Success

Amazons A9 Algorithm Key Metrics for Product Success

This article delves into the Amazon A9 algorithm, emphasizing its dual drive through recommendation engines and search ranking. It focuses on the two key metrics that sellers should pay attention to during the new product promotion period: traffic growth and conversion rate. Beyond sales, the impact of factors such as review rating and order defect rate on product weight is also explained. It highlights the need for sellers to possess a holistic perspective and refined operational capabilities to succeed in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Global Trade Firms Urged to Build Independent Ecommerce Sites

Global Trade Firms Urged to Build Independent Ecommerce Sites

An independent foreign trade website is crucial for businesses to build international brands, expand into overseas markets, accumulate customer resources, hedge risks, and overcome platform limitations. Owning an independent brand image, all-channel promotion, and a private traffic pool effectively addresses platform rule changes and competitive pressures. It's a strategic choice for foreign trade companies to achieve sustainable development, providing greater control and flexibility in their international operations and allowing for a more direct relationship with their global customer base.

12/30/2025 Logistics Industry Insights
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Douyin Sellers Adapt Strategies to Avoid Removal Increase Sales

Douyin Sellers Adapt Strategies to Avoid Removal Increase Sales

This article delves into the common reasons for being removed from the Douyin Shop Selected Alliance and provides practical advice to avoid such removals. It also details practical promotion strategies for the Selected Alliance, helping merchants leverage traffic and achieve sales growth. Compliant operation is the prerequisite, and dedicated service is key. Mastering the right strategies is essential to stand out in Douyin e-commerce. Focus is placed on compliance and quality to achieve sustainable growth within the platform's ecosystem.

12/30/2025 Logistics Encyclopedia
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WCO Updates SAFE Framework to Boost Global Trade Security

WCO Updates SAFE Framework to Boost Global Trade Security

The 28th SAFE Working Group meeting focused on the review and implementation monitoring of the SAFE Framework, emphasizing customs-private sector cooperation and optimizing questionnaires. Key topics included data strategy, green customs initiatives, promotion of AEO validation courses, revision of work plans, and extension of the review cycle. Enhanced customs cooperation with aviation and port sectors was also highlighted. The meeting injected new momentum into global trade security cooperation, foreshadowing a future of safer, more efficient, and sustainable global trade systems.

12/30/2025 Customs Knowledge
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Global Alliance Forms to Fight Fake Sports Goods

Global Alliance Forms to Fight Fake Sports Goods

The World Customs Organization (WCO) and the Federation of the European Sporting Goods Industry (FESI) signed a Memorandum of Understanding to strengthen cooperation in combating counterfeit goods, particularly in the sporting goods sector. This collaboration aims to enhance the capacity of customs officials to identify counterfeit products through the promotion of the IPM platform, improved information exchange, and training programs. The initiative seeks to protect consumer rights and maintain market order by preventing the trade of fake sports equipment and other goods.

12/30/2025 Customs Knowledge
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Bosnia Strengthens Customs IP Protections Against Counterfeits

Bosnia Strengthens Customs IP Protections Against Counterfeits

A workshop on Intellectual Property Rights (IPR) protection was held in cooperation between the World Customs Organization (WCO) and the Indirect Taxation Authority of Bosnia and Herzegovina (ITA BiH). The aim was to enhance the capacity of Bosnian customs officers in combating counterfeit goods. The workshop covered legal and regulatory learning, IPM platform application, promotion of public-private partnerships, and strengthening customs control capabilities. This is significant for improving the fight against counterfeiting in Bosnia and Herzegovina and the wider region.

12/30/2025 Customs Knowledge
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Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibaba.com has launched an "Overseas Spot Goods" recruitment program targeting the European and American markets. It aims to attract merchants with overseas warehousing capabilities, offering marketing promotion and distribution tool support. This initiative helps merchants improve logistics timeliness, reduce return rates, increase average order value, and boost repurchase rates. Alibaba.com anticipates adding over 5,000 localized service providers within the year, expanding its business scale and influence in the European and American markets. The program focuses on leveraging existing overseas warehouses for faster delivery.

12/30/2025 Logistics Industry Insights
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UN Adopts GOVCBR Standard to Simplify Global Trade

UN Adopts GOVCBR Standard to Simplify Global Trade

The new UN/EDIFACT message GOVCBR aims to provide a unified data submission standard for cross-border trade, simplifying processes and improving efficiency. The WCO is developing implementation guidelines, aligning with the UN/CEFACT Core Component Library. The promotion of GOVCBR will drive global trade facilitation and provide a foundation for trade data analysis. It streamlines information exchange between traders and government agencies, reducing redundancies and promoting transparency. This standardized approach is crucial for fostering a more efficient and secure global trading environment.

12/30/2025 Customs Knowledge
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Algerias Aviation Sector Boosts Economy and Global Ties

Algerias Aviation Sector Boosts Economy and Global Ties

This paper delves into the value of the aviation transport industry to the Algerian economy. It highlights not only the direct creation of jobs and economic output but also its indirect promotion of supply chains, tourism, and its contribution to international trade, investment, and social development. By analyzing the current situation and challenges of the Algerian aviation industry, the paper looks forward to future development directions. It emphasizes the importance of building a strong aviation ecosystem to fully release its economic potential.

12/30/2025 Logistics Industry Insights
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